Morton Salt ad, photograph of three men outside R.M. Richards general store
Formatcolor printed images and text on white paper
Dimensions26.5 cm W x 34.5 cm H (Item)
DescriptionMorton Salt ad, photograph of three men outside R.M. Richards general store
Photograph of three men outside R.M. Richards general store. Man wearing suit in center holds Morton Salt canisters, both men on either side wear aprons.
"As early as 1912, Morton was selling salt in a convenient round package instead of a bag. That idea helped make Morton America's favorite. Over the years, many other ideas have come from Morton. The original iodized salt, a superior moisture-proof package, an exclusive shake and pour top, and a salt of uncommon quality. Today two out of three salt buyers prove - a woman will always buy a good idea. When it rains it pours."