Morton Salt ad no. 6814, Amazing New Package
Identifier
3.3567Format
color printed images and text on white paperDigitization Status
DigitizedDimensions
25.5 cm W x 34 cm H (Item)
Extent
1 sheetType
PrintDescription
Morton Salt ad no. 6814, Amazing New Package
Painting-like illustration of woman with her hand on the shoulder of a young girl who is crying because a canister of Morton Salt has spilled in a wet sink. Text next to woman: "Don't cry, dear it's moisture resistant."
"In 1935, Morton introduced a special salt box that was moisture-treated, top, bottom, inside and out. As significant as that was, if it were the only thing Morton had done, it's not likely they would have stayed America's salt favorite for 57 years. No salt salts like Morton Salt salts. When it rains it pours."